Brands

A simple question born on the ski slopes of Cortina D’Ampezzo marked the beginning of Ermanno Scervino’s style: why couldn’t the down jacket be glamorous and sensual? The designer thus began creating elegant and seductive outwear pieces, marrying beauty with functionality. For contrast, he paired with them feather-light and hyperfeminine slips that were visible, no longer hidden, and as exquisite as an evening gown. His creations immediately attracted an Italian and international clientele: from the first show, the orders started to rush in. Elite boutiques wanted the pieces from the new brand that was reflecting the desires at the time: innovative, independent luxury without preconceptions, featuring modern and unexpected pairings of materials and silhouettes. His tailoring techniques applied to sportswear inspired love at first sight. The unmistakable Ermanno Scervino style, synonymous with Italian quality and international style, had been launched. 

Ermanno-Firenze: is a new contemporary collection for Ermanno Scervino. 

A contemporary project that debuts with the spring-summer 2021 season. The new label, thanks to a smart price tag, attracts a young target, looking for a versatile wardrobe, designed for all moments of the day. 

The “ERIKA CAVALLINI” brand was born in 2009 by a fruitful intuition: keeping the artisanality and attention to detail of a niche product while adopting a well-defined development strategy, proposing Italian style and tailoring as added values. The label has a strong autobiographical spirit, which comes from Erika Cavallini’s passion for fashion as a language and as well as for collections inspired by an emotional and private past. “Made in Italy” is the founding value, expressed through a keen selection of fabrics and an accurate attention to details. The taste for craftsmanship gives a contemporary romantic touch to the collections. Quickly, the formula caught the interest of buyers and media, worldwide. 
 
 
 

A woman who can stir emotions and be touched by them. Her life itself is an emotion. This is the story of Elisabetta Franchi, the beating heart of the namesake brand, who managed to rock the female universe with her style and creativity: her success rests on her unlimited passion, painstaking care for product design, sheer devotion to her job and a good share of pragmatic sense. 

Creator of a perfectly crafted Ready to Wear collection that owes its success to her style and a particular production strategy based on the “Made in Italy” concept, on quality, excellence and care for details.

CESARE PACIOTTI armed with a unique and futuristic creative vision, cesare paciotti has used his small family firm as a vehicle to launch collections that have seduced international stars as well as a select and cosmopolitan public. He has made an name for himself as a charismatic designer with a recognisable gritty glam rock style.

An anti-conformist brand that broke the rules of contemporary fashion with its very first collection, creating not only simple, ordinary shoes, but also real high-fashion items with precious embroidery and refined accessories. 

4US PACIOTTI Woman Collection is dedicated to a dynamic, modern and cosmopolitan woman, that wants to be fashion and comfy at the same time. Sneakers are a her musthave, her contemporary daily looks match perfectly sports and elegance.

For almost a quarter of a century, Giuseppe Zanotti has mesmerized the worlds of fashion, music and entertainment with his signature mix of Italian allure and contemporary glamour. What began with a collection of perfectly balanced, gorgeously embellished heels has grown into one of the premiere luxury houses, yet, at the center of it all, is Giuseppe’s boundless creativity and enduring love affair with footwear. From the red carpet to the runway to the street, his shoes are coveted by women the world over for their modern femininity.

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